Project Fuzzie Hank.
WEBSITE | INSTAGRAM | TWITTER
How Moore Creative Solutions created an effective omnichannel strategy that ultimately helped Hank Designs Studios and the Fuzzies brand amplify its brand, as well as its online community.
Timeline: October 2021 - April 2022
Services Provided: Done-For-You Social Media Strategy/Social Media Consulting
Brief Story
Hank Washington is an art director, designer, and illustrator born and raised in Mississippi with almost ten years of experience; he has worked with brands small and large, providing services like strategy, brand identity, art direction, and illustration.
He has collaborated with Fortune 500 and global brands to executive creative social media and marketing campaigns through managing and creating supporting visuals.
Fuzzies are a custom illustrative world created by Hank Washington, aiming to show culture, hip hop, and individuality. Fuzzies are culture-driven figures that are here to embrace relatability and representation.
Intro + Pain Point
Hank also wants to build a brand and legacy around his infamous Fuzzies, putting an emphasis on creating unique NFTs, creating an effective strategy and messaging for Fuzzies that will allow them to live on their own and essentially “speak” for themselves.
Cultivating the Relationship
Hank and Moore Creative Solutions began the relationship by evaluating and understanding the overall goals and objectives for the project. We got clear on the understanding that we wanted to build an online community centered around Fuzzies via Discord and Twitter. In addition, Hank had a goal of selling at least 10 NFTs from an upcoming collection that he released in February of 2022.
We created a Twitter account for the Fuzzies brand, as well as a Discord community, and Moore Creative Solutions consulted via advising on best practices to cultivate a loyal community following in an effort to nurture those followers to eventually become NFT buyers.
Cultivating the Strategy
Moore Creative Solutions created a social media marketing strategy that was centered around Hank Washington’s Fuzzies NFT collection. Within this strategy, Moore Creative Solutions consulted on: What the fuzz our goals were, How the fuzz we were measuring success, How the fuzz we were going to leverage our competition, What the fuzz was our content marketing strategy, Who the fuzz we were talking to, How the fuzz we were filling out social media calendar, and How the fuzz we were measuring results. Moore Creative Solutions also created a Miro Board that would show the funnel/journey of a Fuzzie Lover, taking them from the Awareness stage all the way to the Decision stage and eventually the Advocacy stage.
Hank and Moore Creative Solutions then began to work on a launch strategy surrounding the release of his 1/1 NFT Auction collection called ‘Sundaze.’
The Results
At the end of Moore Creative Solutions’ relationship with Hank Washington and Fuzzies, we cultivated a total of 400 followers on Twitter, 20 NFT buyers on OpenSea, and active NFT purchases during the release of Hank’s Sundaze collection with a portion of the proceeds raised going towards the $5,000 Ade Hogue Memorial Scholarship that will help the next generation of black creatives.