Powered by good habits.
Brief Story.
Founded in 2019 by Malinda Williams, She’s Got A Habit is more than a site– it’s a lifestyle. They’re not just about goods, they’re about what’s good, and getting the most out of life by creating and reinforcing habits that contribute to your overall health, well-being & happiness.
They encourage like-minded women to connect and support each other while cultivating habits of wellness.
Their core message is, “To encourage, inspire, elevate and empower those who endeavor to live a fabulous, healthy lifestyle expressed through quality choices for mind, body, and soul.”
Intro + Pain Point
Malinda William's’ main pain point was having a cohesive brand aesthetic for her social media platforms, finding an optimal messaging strategy, and growing her social media platforms, as well as her sales.
This was considered a pain point for her because she was in the initial stages of finding her voice on her social media platforms and she was unsure of the direction she wanted to go in.
Moore Creative Solutions took the time to build out a proposal, where we suggested utilizing our full-service account management services.
Cultivating the Relationship
Moore Creative Solutions built out a strategy that included a Brand Audit, Social Media Audit, Competitor Analysis, Social Media Benchmarks, Content Marketing Strategy/Pillars, Suggested Platforms with optimal frequency in posting and times, Rules of Engagement, and Hashtag Banks relevant to her niche.
After presenting her with the strategy, we moved into implementation and execution.
Cultivating Creative Content
We devised daily content themes to align with her content pillars. We solidified her brand messaging that included a voice centered around sisterhood, and community, promoting good habits, cultivating wellness, and offering solutions with shorter captions and dynamic content.
This dynamic content came in the form of graphics, video content, text content, and lifestyle photography.
Executing Strategy and Implementation.
During our weekly meeting calls, we reviewed the analytics of content from previous weeks, how valuable it was to the audience of She’s Got A Habit, and how well it was performing.
Each month, Moore Creative Solutions reviewed the social media strategy to capture what IS working and what IS NOT working. By analyzing the strategy, the client and Moore Creative Solutions worked together to tailor the strategy, ensuring that all aspects stay in alignment with the client's vision and goals.
The Results.
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The Results: Reach
Over the span of our relationship, from November 2020 to August 2021, Moore Creative Solutions helped She’s Got A Habit reach 2.5K people via Facebook and 34K people via Instagram.
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The Results: Page & Profile Visits
Over the span of our relationship, from November 2020 to August 2021, Moore Creative Solutions helped She’s Got A Habit receive 474 new page visits via Facebook and 19.9K new profile visits via Instagram.
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The Results: New Likes & Followers
Over the span of our relationship, from November 2020 to August 2021, Moore Creative Solutions helped She’s Got A Habit receive 102 new likes via Facebook and 3.7K new followers via Instagram.
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The Results: Feed Aesthetic
This is a visual representation of the shift in content and aesthetics after She’s Got A Habit worked with Moore Creative Solutions.
"Our Company worked with Stephanie Moore and Moore Creative for 9 months. Her services came highly recommended and didn’t disappoint. We needed someone who could provide social media marketing for a fast-growing company and following, and offer comprehensive growth and marketing strategies. Moore Creative has created an exceptional and engaging content plan that has grown our following and elevated the look and feel of the brand’s social feeds. We are very pleased with the progress thus far and look forward to developing and implementing more strategies with Moore Creative to further the success and growth of our brand."
—Malinda Williams - Founder and CEO, She’s Got A Habit